The Secrets Of Millionaire Mind | Top Five Reasons Why Your E-newsletter Isn’t Getting Responses
E-newsletters can be a great way to drive traffic to your website and increase sales of your products and/or services. But if you’re sending out regular e-newsletters and not getting results, you may need to take a look at what’s working and what’s not. Following are five reasons why you might not be getting responses from your e-newsletter.
1.Your e-newsletter doesn’t have the right readers. Sorry to break it to you, but your e-newsletter list is about quality more than quantity. Having 100 e-newsletter subscribers that are genuinely interested in your products and services in much better than having 1,000 e-newsletter subscribers who never read your e-newsletters and/or take any action.
2.Your e-newsletter’s subject line is boring or not specific enough to incite immediate action. “ABC Company’s e-newsletter – episode 30″ isn’t going to send most of your readers clamoring to read your e-newsletter. Your message is probably competing with dozens, possibly hundreds, of other emails for the reader’s limited time, so your subject line has to give them a taste of what’s inside the e-newsletter and leave them wanting to learn more. The use of mystery and/or excitement is fine (ie. “Want to learn the secrets of millionaire minds?”) but be careful not to mislead readers. Which leads us to our next point…
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3. Your e-newsletter’s subject line is misleading. Don’t promise anything in your subject line that you can’t (or won’t) deliver in the body of the e-newsletter. If you’re a business coach who works with business owners to create business growth and financial success, don’t deliver an e-newsletter with a eye-catching subject line that reads, “Learn how to get rich quick!” and then go on to promote your workshop that helps business owners create a long-term wealth-building plan. Most of your e-newsletter readers will feel tricked and betrayed, and they’ll likely either unsubscribe from your mailing list or ignore your future e-newsletters.
4.You’re
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